Fenty Edit

Project overview

A creator-style content sprint for product storytelling across reels, carousels, and paid variants.

Challenge

The team needed high-volume premium assets without losing brand consistency.

Strategy

We designed a content matrix across hooks, proof, education, aspiration, and conversion.

Execution

Shot lists, product styling, motion templates, copy systems, UGC guidelines, and weekly creative reports.

Results

Creative fatigue dropped and the paid team had a steady supply of tested angles.

Client feedback

The collaboration gave the team a clearer story, better assets, and a practical operating rhythm for the next stage of growth.